dr MARK SCHAR

Mark has extensive background in consumer products management, having managed more than 50 consumer driven businesses over a 25-year career with The Procter & Gamble Company. In 2005, he joined Intuit, Inc. as Senior Vice President and Chief Marketing Officer and initiated a number of consumer package goods marketing best practices, introduced the use of competitive response modeling and „on-the-fly” A|B testing program to qualify software improvements. Mark is the Co-Founder and Managing Director of One Page Solutions, a consulting firm that uses the OGSP® process to help technology and branded product clients develop better strategic plans. Mark is a member of The Band of Angels, Silicon Valley's oldest organization dedicated exclusively to funding seed stage start-ups. In addition, he serves on the board of several technology start-up companies.

Mark recently completed a Ph.D. in Mechanical Engineering/Design at Stanford University. The focus of his research can broadly be described as “pivot thinking,” the cognitive aptitudes and abilities that encourage innovation, and the tension between design engineering and business management cognitive styles. Mark is a Lecturer in the School of Engineering at Stanford University and teaches the course ME310X Product Management.

1. WEBINARIUM, 24.10.2014, PANEL: 16:00 - 17:00 DLACZEGO WARTO MYŚLEĆ PROJEKTOWO

Temat wystąpienia: Over and Under Thinking: The Case Against Design Thinking
Prelegent: Mark Schar, Jeremy Sabol, Stanford University

Webinarium prowadzone w języku ankielskim

Opis: Mark Schar and Jeremy Sabol will be talking about the advantages and disadvantages of design thinking. Design thinking is a powerful tool that can lead to innovation and effective solutions. However, there are times when other kinds of thinking are more appropriate and design thinking may not be helpful. They will discuss when to use design thinking and, maybe, when not to use design thinking. Since design thinking is all about doing not only talking, they are going to engage the audience in the conversation. Some pre-work will be requested.